Bishopp Boutin

The Gibb Runner

This TrackSmith branded project involves designing a long distance track and field spike that embodies the company's brand language and identity. The spike is designed to provide comfort, durability, and performance while also showcasing a sleek and minimalist design. The materials used in the construction of the spike were carefully selected to enhance its functionality, comfort, and style. The design process involved a thorough analysis of the current market and the needs of long distance runners. The end result is a track and field spike that is not only aesthetically pleasing but also provides the support and comfort necessary for a long distance runner. With this new addition to the TrackSmith lineup, runners can confidently tackle their next race while looking and feeling their best.

Credits
Professors: Dr. Yoon Jung Choi, Brook Kennedy
Mentors: Eric Bottelsen, IDAB