Josh Taibbi
Branding Exploration: Nerf Wrist Brace
The Nerf: Active Recovery wrist brace is the product of a six-week exploration into branding. This project explored how a brand's existing identity could be applied to a new product, outside of their standard industry. Nerf was randomly drawn from a hat, and I chose to pursue medical device design. The Nerf wrist brace involved significant ideation, physical prototyping, and brand identity research and yielded a result that was comfortable, supportive, and (most importantly), fun!
Josh Taibbi, Class of 2025
