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Eonyou Shin

Associate Professor
  • Apparel, Housing, and Resource Management
Eonyou Shin
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Location:

295 West Campus Dr.
Blacksburg, VA 24061
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Contact:

eonyous7@vt.edu
540-231-3878

Eonyou Shin is currently an Associate Professor and Program Chair of Fashion Merchandising and Design at Virginia Tech. With her undergraduate degree in Fashion Marketing and Textile Design and her graduate degree in Apparel, Merchandising, and Design, she has focused on consumer-generated information and the use of information and innovative technologies in many areas of apparel merchandising and product development, ranging from textile design to online apparel retailing and consumer behavior. Eonyou has been involved in several research projects on exploring apparel fit and comfort from the consumer's perspective and studies of consumer interface with innovative technologies, such as, virtual reality, augmented reality, metaverse, artificial intelligence, and 3D body scanning.

  • Apparel Fit and Comfort
  • Consumer Behavior
  • Augmented/Virtual Reality (AR/VR)
  • Metaverse
  • Artificial Intelligence (AI)
  • 3D Body Scanning

  • FMD 1224: Introduction to the Fashion Industry
  • FMD 4134: Fashion E-Tailing
  • FMD 4244: New York Study Tour 
  • FMD 4274: International Sourcing of Apparel Products

Peer-Reviewed Journal Articles (Selected)

·      Shin, E., & Miller, C. (2025). Decoding consumer sentiments and emotions in the metaverse. International Journal of Consumer Studies, 49(3), e70053. https://doi.org/10.1111/ijcs.70053

[SSCI Indexed, Scopus (CiteScore 2025) = 15, 2025 Impact factor = 9.9 (Clarivate)]

·      Lee, J., Shin, E., & Kincade, D. (2024). Presentation order effect of product images on consumers' evaluations in online shopping. Journal of Product and Brand Management, 33(5), 604–617. https://doi.org/10.1108/JPBM-08-2023-4655  

[SSCI Indexed, Scopus (CiteScore 2024) = 9.9, 2023 Impact factor = 5.2 (Clarivate)] 

·      Shin, E., Kincade, D., & Han, J. (2024). Exploring online consumer reviews regarding custom-fit apparel products through the eyes of expectation-confirmation theory approach. Journal of Fashion 

Marketing and Management, 28(1), 139–160. https://doi.org/10.1108/JFMM-08-2022-0168  

[SSCI Indexed, Scopus (CiteScore 2024) = 7.7, 2023 Impact factor = 3.2 (Clarivate)] 

·      Shin, E., Chung, T., & Damhorst, M. L. (2023). Scale development of problems in clothing fit. Journal of Fashion Marketing and Management, 27(3), 489–505. https://doi.org/10.1108/JFMM-11-2021-0302

[SSCI Indexed, Scopus (CiteScore 2023) = 7.3, 2023 Impact factor = 3.2 (Clarivate)] 

·      Shin, E., & Saeidi, E. (2023). Whole body shapes and fit problems for overweight and obese men in the United States. Journal of Fashion Marketing and Management, 27(1), 100–117. https://doi.org/10.1108/JFMM-02-2021-0039  

[SSCI Indexed, Scopus (CiteScore 2023) = 7.3, 2023 Impact factor = 3.2 (Clarivate)] 

·      Shin, E., & Lee, J. E. (2021). What makes consumers curious about apparel products worn by social media fashion influencers? Journal of Business Research, 132, 416–428. https://doi.org/10.1016/j.jbusres.2021.04.022   

[SSCI Indexed, Scopus (CiteScore 2021) = 11.2, 2021 Impact factor = 10.969 (Clarivate)] 

·      Shin, E. (2021). Pandemic fear and weight gain: Effects on overweight and obese adults' purchasing exercise apparel online. Clothing and Textiles Research Journal, 39(3), 232–246. https://doi.org/10.1177/0887302X211004892

[SSCI Indexed, Scopus (CiteScore 2021) = 2.5, 2021 Impact factor = 1.900 (Clarivate)] 

·      Excellence in Research and Creative Scholarship Award, College of Architecture, Arts, and Design, Virginia Tech (2026)

·      Outstanding Paper Award, Emerald Literati Awards (2021)

·      L'Oréal Professorship in Creativity Marketing Award on Beauty & Marketing (2018)

·      "Thank a Teacher" Recognition, Center for Excellence in Teaching and Learning, Virginia Tech (2024, 2025)

·      Associate Editor, Journal of Global Fashion Marketing (Fashion Retailing and Service Marketing track)